Journal / Process
Process
· 4 min read
Inside our process: from first whisper to full roar
How a Gorjon project moves from a one-line brief to a brand that launches with confidence.
Leo Marin
Founder & creative director
Preserved — still life study, 2026
(In this article)
01 Listen first
02 Find the sentence
03 Build it loud
01
Listen first
Every project starts with two weeks of listening. We interview founders, customers and the people on the front line, then read everything the company has ever published. Patterns appear quickly — and so do the gaps.
02
Find the sentence
Before we design anything, we write one sentence that captures what the brand believes. It becomes the brief for every decision that follows, from the logo to the 404 page.
“
If we cannot say it in one sentence, we cannot design it.
03
Build it loud
Only then do we open the design tools. Identity, type, colour and voice are developed together, tested on real touchpoints and refined until the whole system feels inevitable.
Weekly work-in-progress reviews, never big reveals.
Real copy and real photography from day one.
A launch kit your team can actually use.
Process
Strategy
(Written by)
Leo Marin
Founder and creative director of Gorjon. Ten years of turning quiet companies into brands people talk about.
