( Journal )

Notes, ideas & opinions

Journal

Journal

Journal

Ideas, process notes and the occasional loud opinion from inside the studio.

Featured

Branding

· 6 min read

Why every brand needs a louder voice in 2027

The quiet era is over. Here is how to sound like yourself — everywhere your brand shows up.

Read article

Leo Marin

Founder & creative director

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Process

· 4 min read

Inside our process: from first whisper to full roar

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Case study

· 8 min read

Launching Northwave: a lesson in turning up the volume

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Culture

· 5 min read

How to write core values your team actually uses

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Branding

· 7 min read

Colour is a voice: choosing a palette people remember

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Process

· 5 min read

Why we start every project with a single sentence

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Culture

· 3 min read

Inside the studio: a quiet room for loud ideas

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