Journal / Branding
Branding
· 7 min read
Colour is a voice: choosing a palette people remember
Why the most memorable brands commit to one colour — and how to choose yours with confidence.
Leo Marin
Founder & creative director
Clarity in motion — still life study, 2026
(In this article)
01 Own one colour
02 Give it room
03 Use it everywhere
01
Own one colour
Palettes with eight equal colours are forgettable. The brands people remember commit to one dominant colour and use everything else as support.
“
Pick the colour your competitors are afraid of.
02
Give it room
A strong colour needs space to breathe. Pair it with a generous neutral, keep secondary tones close in hue and let large fields of colour do the talking.
03
Use it everywhere
Colour only becomes recognisable through repetition. Put it on the packaging, the website, the email footer and the office door — then resist the urge to change it next year.
80%
of brand recognition can come from colour alone.
Branding
Identity
(Written by)
Leo Marin
Founder and creative director of Gorjon. Ten years of turning quiet companies into brands people talk about.
