Work / Atlas Run
Atlas Run
(Client)
Atlas Run
(Year)
2024
(Services)
Campaign, Art direction
(Industry)
Sportswear
( Overview )
A running campaign shot where the road ends
— grit over gloss.
(The challenge)
Atlas Run made serious trail gear but marketed it like every other sportswear brand: studio shots and slogans. Its community of real runners was missing from the story.
(Our approach)
We cast runners from the Atlas community, shot on open grassland at golden hour and built a campaign system of raw imagery, short lines and bold type for out-of-home and social.
( Results )
(01)
1.8
m
Campaign reach
(02)
27
%
Online sales lift
(03)
9
Cities on billboards
“It finally looks like the people who actually wear our kit.”
— Jordan Reyes, Marketing Lead, Atlas Run
( Next project )
07 / 08
Fieldhouse
