Work / Northwave Audio
Northwave Audio
(Client)
Northwave Audio
(Year)
2026
(Services)
Identity, Packaging, Web
(Industry)
Consumer audio
( Overview )
A sonic identity for a Brooklyn headphone maker
— built to be heard before it is seen.
(The challenge)
Northwave made great-sounding headphones that looked like everyone else’s. In a crowded market of black plastic and tech-speak, they needed a brand that felt as good as it sounded.
(Our approach)
We built the identity around a single idea: the wave. A fluid mark, a warm sand-and-cobalt palette and a tone of voice that talks about feeling, not specs — carried through packaging, site and launch film.
( Results )
(01)
48
h
First drop sold out
(02)
3
×
Higher site conversion
(03)
120
k
Launch film views
“Gorjon gave us a brand that sounds like our product. People recognise the wave before they read the name.”
— Dana Kim, Founder, Northwave Audio
( Next project )
02 / 08
Mira Skin
