Work / Parcel&Co
Parcel&Co
(Client)
Parcel&Co
(Year)
2023
(Services)
Strategy, Identity, Motion
(Industry)
Logistics
( Overview )
Making last-mile delivery feel first-class
— a logistics brand with a pulse.
(The challenge)
Parcel&Co was competing on price in a grey, faceless category. It needed a brand that would win the trust of merchants and make a delivery van feel like a friendly sight.
(Our approach)
We defined a ‘handled with care’ platform, designed a bold blue identity and a motion language of boxes in flight that runs across vans, apps and launch films.
( Results )
(01)
40
%
Brand recall lift
(02)
2
×
Merchant sign-ups
(03)
600
Vans rebranded
“Customers wave at our vans now. That has never happened before.”
— Leah Brooks, CEO, Parcel&Co