Work / Halden Coffee
Halden Coffee
(Client)
Halden Coffee
(Year)
2024
(Services)
Identity, Packaging
(Industry)
Coffee & hospitality
( Overview )
A neighbourhood roaster with a nationwide pour
— warm, tactile and impossible to miss.
(The challenge)
Halden roasted some of the best beans in the city, but its bags and cafés felt generic. Moving into grocery meant standing out on a crowded shelf without losing the local feel.
(Our approach)
We built a tactile identity from stone, paper and sunlight: a sturdy wordmark, an earthy palette and pouch packaging designed to be recognised from the end of the aisle.
( Results )
(01)
220
+
Grocery stockists
(02)
54
%
Subscription growth
(03)
3
New cafés opened
“Our regulars say the new bags feel like walking into the café.”
— Sam Halden, Co-founder, Halden Coffee
( Next project )
06 / 08
Atlas Run
