Work / Okto Records
Okto Records
(Client)
Okto Records
(Year)
2024
(Services)
Identity, Print, Motion
(Industry)
Music & culture
( Overview )
A record label identity made to be played loud
— on sleeves, posters and screens.
(The challenge)
Okto had a roster of breakout artists and a logo nobody could pick out of a line-up. Every release looked like a one-off, so the label never built recognition of its own.
(Our approach)
We designed an eight-point mark that flexes across sleeves, gig posters and motion idents, plus a warm analogue colour system that makes every release feel part of the same family.
( Results )
(01)
18
Releases rolled out
(02)
250
k
Ident views
(03)
92
%
Poster sell-out rate
“Fans now spot an Okto release from across the record store.”
— Theo Banks, A&R Director, Okto Records
( Next project )
05 / 08
Halden Coffee
